Honestly, I do not see much resemblance to the clean icon style of Amazon Drive. The background of the Kindle icon could also need a remake and I’m not sure if the always noisy Maps icon is a good choice to get inspiration from.
Really clean looking icons that surprised me in the last years are:
- Pushcuts (very elegant play on the Shortcuts app’s color scheme with enough visual differentiation),
- Luma Fusion (matches the name very well, flashy colors, simple),
- ProCreate (elegantly matching),
- DayOne (clean and flat revamp of the old icon),
- Scriptable (elegant color scheme, minimalist),
- DeeDay (colorful, balanced, yet very engaging),
- twttr beta app (bold move to just use the brand color without any iconography),
- even the HomeRun/HomeCam/HomeScan/HomePass set of apps is interesting, despite just consisting of a well-chosen color and base-icon + glyph.
In some way also the high fidelity icons of:
- Launch Center Pro’s alternate icon (elegant gradients, high detail vector art),
- Jayson (high detail vector art, playful),
- Data Jar (high detail vector art, playful),
- Bobby (clean vector art with balanced gradients)
- and Bear (clean silhouette).
For LaunchCuts the dark circular gradient that was quickly thrown on top of the blue background with either reduced opacity or the use of blending modes is unpleasing, as it is in the center of the icon and draws too much attention.
The colors of the cards do neither match the bright color scheme that LC offers, nor the original Shortcuts ones.
I like the stylized dot in the top right corner of the red card that resembles the “…”-button to edit or play-button to run a shortcut. However, the position on the blue card is off, which feels wrong, as it is contradicting the pattern recognition from the red card. The same goes for the height to width ratio of the green card. Generally, the icon comes across as noisy and unbalanced in regards to shapes and colors.
A big issue is that the center is basically left blank, besides the gradient that actually catches attention, but shouldn’t. This is neither the case for Maps, Kindle nor Amazon Drive.
Recognizing the initials of the app in the icon is pretty far fetched.
This also goes for the very saturated black-blue-black gradient that is used for the app screenshots and videos. Making it more subtle would draw less attention to it.
I know the name finding ordeal and all its limitations (are social media accounts and domains available etc.) very well and also know that choosing a design to base a brand on is a difficult task. It’s my profession.
Two ideas that came to my mind:
- Something that always draws attention is the clean look of a color-sorted Shortcut list or Today Widget (see Chris Lawley and Matthew Cassinelli). A play with a highly stylized color fan or a stack of Shortcut cards (with the dot) similar to the wallet app, all neatly color-sorted would be fitting and convey one of the main features of LaunchCuts.
- A play on the “cuts” part of the name, as this clearly is part of your branding (ActionCuts, AutoCuts, WatchCuts etc.). I am not thinking of a “Fruit Ninja” style icon, but something that uses a slant and separation could work to emphasize the name. The app “Motion Stills” does it in a very (maybe too) minimal way. Also, the original Shortcut app icon plays with this in conjunction with using gradients and transparency to show interlinking squircle shapes.