This was a bit more complicated than I thought, but with help from the (evidently famous) Complete and Await Reply script I got it to work:
property todayTag : "Today"
tell application "OmniFocus"
set theDay to (do shell script "date '+%A'" as string)
set strTagName to theDay
tell front document
set theTodayTagID to id of item 1 of (complete todayTag as tag)
set theTodayTag to first flattened tag whose id is theTodayTagID
set lstMatches to complete strTagName as tag
if length of lstMatches > 0 then
set recMatch to item 1 of lstMatches
set strID to id of recMatch
set oContext to tag id strID
set lstAllTasks to tasks of oContext
repeat with theTask in lstAllTasks
set primary tag of theTask to theTodayTag
end repeat
else
display dialog "Context: " & strTagName & " not found."
end if
end tell
end tell
I’m enjoying this workflow for planning my week out on Sunday, then running the workflow every day to get a nice to-do list in my Forecast view.